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(By the way, a Go Pro requires a £60 extra for a playback screen.) Videos and photos can also be deleted straight from the camera.

We agree with VTech’s recommendation that the screen be set to auto off when the camera is mounted for sports, as you don’t want little Jonny or Jane watching the screen and not what they’re doing while flying downhill on a bike or skateboard.

Photo resolution is 640-x-480, which translates as a rather puny 0.3 megapixels, but the real draw of the Action Cam is its video, and this can be set to either 640-x-480 (high quality only when used with a Micro SD card), 320-x-240 (default resolution) or 160-x-120 for lower quality but smaller files.

Utilise a variety of mounting solutions to capture in car footage and first person views, whether you’re on a bike or running.The estimated maximum length of a higher-quality 640-x-480 video is around 15 minutes.Apologies for the drab, wet February weather in this example of the Action Cam in, er, action. The lightweight Action Cam comes with 128MB internal memory, and this is expandable with a micro SD card (not included in the box, but available online for about £12 for 32GB).It’s also not as robust as the Kidizoom Action Cam, which looks like it would take quite a bashing before breaking.Of course, the Go Pro is a far superior camera when you check the tech specs: the top-of-the-range £410 HERO4 Black offers ultra high-resolution, high frame rate 4K30, 2.7Kp120 HD video, 12-megapixel (4,000-x-3,000) photos, built-in Wi-Fi and Bluetooth, plus remote running via smartphone app.

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